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07:02 AM | Mon, 24 Oct 2016

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Flipkart Announces ‘Super Women’s Day’

229 Days ago

Celebrating women across the nation, Flipkart, India’s largest eCommerce market place announced the launch of ‘Super Women’s Day’. A new monthly initiative dedicated to women - specially curated range of products and brands will be on offer during the 11th day of every month.


Kick starting during the International Women’s Day week -11th March, shoppers can avail exciting offers across categories like fashion, beauty and grooming. A host of products from leading brands like Vero Moda, L’Oreal Paris, Lakmé, Lavie, Prestige, Wonderchef, Vega, Philips,Gitanjali, PN Gadgiletc will be available on sale.


Shopping trends - Women


  • Apparel, footwear and home categories sees the most amount of visits by women 


  • New product segments like smart jewellery, safety tracker, security camera, fitness & gym are extremely popular amongst women


  • Big ticket items like jewellery, home appliances are witnessing a lot of traction



For this month’s Super Women’s Day, women sellers will be given special visibility across categories. Also, going forward, every month top two women sellers will be featured on the store page.


Brands on offer


  • Clothing: Vero Moda, Only,UCB, Latin Quarters, Aurelia


  • Footwear: Catwalk, Lavie, Inc 5


  • Accessories &Beauty: Lakmé, L'Oreal Paris,Titan, Lavie, Schwarzkopf


  • Personal care appliances: Vega, Philips, Braun


  • Household: Prestige, Hawkins, Wonderchef, Tupperwear


  • Home Furnishing and Decor: Bombay Dyeing, Raymond, Spaces by Welspun, Swayam


  • Jewellery:P.N. Gadgil , Gitanjali- Gili, Asmi, Nakshatra



Rishi Vasudev, VP, Fashion - Flipkart, said, "Women form an exciting part of our customer base at Flipkart. To cater to their specific needs and requirements, we have designed a unique property called ‘Super Women’s Day’. Celebrating all our super woman shoppers across the country, this new monthly initiative will provide them a special day every month to shop to their hearts content. Offering special space for women sellers, this initiative will also be a great way to help our growing base of women sellers to gain visibility on the platform.” 


About Flipkart

Flipkart is India’s largest e-commerce market place with over with over 60% market share of mobile commerce. With a registered customer base of 50 million, Flipkart offers more than 30 million products across 70+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle. 


Launched in October 2007, Flipkart is known for its path-breaking services like Cash on Delivery, experience zones and a 30-day replacement policy. Flipkart was the pioneer in offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 85,000 registered sellers, Flipkart has redefined the way brands and MSME’s do business online.





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