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Business Wire IndiaBangalore-headquartered travel & assisted e-commerce company Via.com has augmented two new hotel booking features: Pay@Hotel and PayLater. Via.com stated that the new addition will absolve customer's apprehensions about making online payment for hotel bookings and help them avoid last minute spike in room rates.
With the Pay@Hotel facility, Via.com customers can book a hotel by paying Rs.60 and pay the rest of the amount during check-in. The PayLater option allows customers to block a hotel room for a period of 1 month prior to check-in without making any payment. At the end of the blocking period, the customer can either choose to confirm the booking or cancel it without paying any fee. Pay@Hotel is currently available for 20,000 hotels across 4,000 cities in India. All hotels that are part of the new offering can be identified by a badge next to them in the search results.
Via.com witnessed 45% Y-o-Y surge in hotel bookings and is targeting 60% increase by adopting a comprehensive strategy involving discount offers, intuitive features and informative content. In the coming days, the company plans to launch multiple new features and UI refinements aimed at creating a simple, seamless hotel booking experience.
Via.com is Asia’s leading omnichannel travel & assisted e-commerce platform. Its distribution strategy includes enabling small businesses with an intuitive travel & e-commerce platform and giving both retail & corporate customers a host of options including desktop access, a mobile friendly website and a mobile application to aid in research, search and purchasing. Via.com is the most comprehensive & consistently profitable online travel & e-commerce company with 8 years of experience & presence in 5 countries: India, Philippines, Indonesia, Singapore and UAE. Through its global network of over 90,000 independent re-sellers in the travel space, the company provides access to a broad array of travel products including air travel, train tickets, hotels, holiday packages, buses, car rentals, Insurance, mobile recharges, money transfer & bill payments. In addition to this, Via.com has more than 5,000 corporate customers and also engages directly with consumers through its b2c website and App. Established in 2006 as flightraja.com, Via.com was incorporated in 2007 and has since dramatically disrupted the Indian travel space with its innovative offerings that became hugely viral in other markets also. IndoUS Venture Partners and Sequoia Capital are the primary investors in Via.com.